Controversial Cocaine energy drink manufacturers Redux Beverages have expanded their close to the edge marketing tactics, with a cheeky link to a �?join the police’ US website on their mail order portal DrinkCocaine.com. “As much as we have all hated cops at one time or another, we have to respect the difficult and heroic jobs they have to do,” say Redux on the click through link button. “Just like in any area of society, there are ass holes and dicks. That does not mean everyone is an ass hole or a dick. It takes a lot of courage to enter law enforcement,” they add.

Ironically, the US cop website appears even more tongue in cheek than Redux’s, beginning with a bizarre appeal presumably aimed at more impressionable new recruits. “Batman and Ironman save the world from evil-doers on the big screen and comic pages – become a cop and you too can lock up bad guys and defend justice,” PoliceLink.com promises. “The sense of pride one gets from wearing a shiny badge, freshly starched, true blue uniform while upholding the laws of the land and protecting citizens is immeasurable,” the site adds.

Meanwhile in the UK, Redux licensee Ocke Cokey found themselves under attack from rabidly anti-drug tabloids the Sun and Daily Mirror over their launch of similar energy drink Cut Cocaine as well as by notorious politician MP Keith Vaz. The previously disgraced Labour MP introduced a commons motion calling for Cut Cocaine to be banned, on the grounds that “the American firm which developed this drink sells it as the legal alternative to the Class A drug…it contains substances that numb the throat to simulate the effect of taking cocaine.”

Ocke Cokey boss Garry Shepherd was unimpressed, however, pointing out that Cut Cocaine is entirely different from Cocaine and doesn’t include wasabi and cinnamon to �?numb the throat’. “This is misinformation by the press trying to link our product with a class A drug – I think it’s disgusting,” he complained. “It’s a perception, they haven’t done their homework properly, they’ve been lazy. To be fair, they’ve added two and two together and made 22,” he told pub trader magazine the Morning Advertiser. “It’s what it says on the tin, it’s a high caffeine stimulant drink,” he added. “I find it disgusting that the Daily Mail and The Sun have decided to print misinformation.”

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