PEOPLE magazine has won the bidding war for the first snapshots of Jennifer Lopez and Marc Anthony’s twins. The baby girl and boy, whose names are not yet known, were born on February 22, and have already set a record. People’s $6.5 million bid is the most money ever paid for celebrity baby photos. Brad Pitt and Angelina Jolie’s daughter, Shiloh, was the previous record holder, with her first pictures going for $4 million, again to PEOPLE.

The next celebrity baby bidding war is sure to be for Keith Urban and Nicole Kidman’s baby, due this summer. The Sydney Morning Herald reports that magazines in the U.S., UK and Australia are already fighting to be the first to introduce ‘Baby Urban’ to the world. Friends of the couple say they’re mulling over several offers and will likely donate the money to charity.