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Site Specific: Where Indie Hip-Hop Lives

April 1st, 2008 by admin

Hip-hop singles are top sellers at iTunes, but the genre’s albums sell poorly online — only seven percent of hip-hop full-lengths sold are downloaded, versus ten percent of albums overall. Still, indie-rap fans are a different breed. “They’re buying complete albums — they have favorites, they can name the classics,” says Jay Andreozzi, general manager of Amalgam Digital. Below, a few new sites catering to indie-rap consumers.

Amalgam Digital

This indie label/retailer (amalgamdigital.com), which sells unprotected MP3s, makes deals with artists to offer albums with exclusive bonus tracks and videos. They recently signed ex-Def Jam MC Joe Budden (above) and released his digital-only album, Mood Muzik 3.5, with a cappella versions of all the songs. The site is also packed with intel for hip-hop heads, including interviews with artists such as Wale and Ill Bill.

HipHopSite.com

When Las Vegas record store HipHopSite closed last year, the operation moved online, building an impressive digital-download outlet. The exclusive stock includes singles and digi-LPs and -EPs from the likes of Talib Kweli and J Dilla, and digital-only mixtapes, including the “Preemptive Hype” series, featuring and KRS-One, Common and Method Man.

Definitive Jux

This iconic label’s site (definitivejux.net) is home to a wealth of downloads from the biggest names in indie rap: and Aesop Rock, El-P, RJD2 and more. Though it already hosts exclusive tracks and EPs by these artists, the site will expand to include releases from other indie labels later this year.

bonus tracks amalgam j dilla aesop rock hip hop singles rap fans talib kweli definitivejux hiphopsite ill bill different breed joe budden rjd2 indie label krs one method man wale aesop def jam lps

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